Hi and welcome!

We’re a small, friendly and super-creative communications consultancy specialising in beauty, fashion, interiors, travel, food and lifestyle brands.

About Jenni

Jenni Baden Howard

I’m a freelance writer who always wanted to be Lois Lane when she grew up.

That didn’t happen (wrong hair. More frizzball than ‘newsroom smooth’).

But! I have written on beauty, health, fitness and lifestyle for 20 years or so for national newspapers and magazines including The Daily Telegraph, The Saturday Telegraph Magazine, The Daily Mail, Elle, Harvey Nichols Magazine, Boots Health & Beauty, Sainsbury’s Magazine and Marie Claire.

Super fun, if no midnight flights over New York City.

Freelance beauty, wellbeing and lifestyle writing

I’m available for freelance feature commissions and special projects, including supplements (I have written for a range of glossy supplements for magazines including ELLE and the Telegraph Magazine), brochures and in-store titles.

Online, I write and have guest-blogged for a range of sites including Mums Net, Boden, My Beauty Emporium, Baby London and The Beauty Shortlist.

Commercial website copy

I’ve written for a range of brands online, including ‘niche’ beauty brands such as Cowshed and Omorovicza (see Clients).

I also write online copy for e-commerce beauty and lifestyle sites, including Dr Sebagh (writing online copy for the website and product info).

Blog writing

If you need help setting up a blog or website that truly represents you, looks gorgeous, functions beautifully and links seamlessly with your social media pages, over to Will (opposite!).

I’d love to help you with the copy and manage your content, if needed.

Social media writing

Both Will and I consult on social media strategy.

I also manage content and write for clients’ social media pages (usually on a monthly retainer basis, or as a one-off ‘get set up’ package).

Press releases and media packs

I provide copy for a wide range of PR companies and individual brands, from small ‘niche’ names to major international brands.

From one-off press releases to full media packs and special projects, I LOVE creating engaging, editorial copy for Clients which is always true to the brand’s voice and style.

Product Packaging

Lather, rinse, repeat (but better than that).

I’ve written packaging copy for a range of premium beauty brands, including Vaishaly, Omorovicza, NuBo and Toni & Guy.

In-store and salon/spa copy

I am available to write brochure, catalogue and in-store/spa menu copy.

I’ve written in-store materials for a range of brands, including Crabtree & Evelyn and Cowshed (see Clients).

Brand consultancy

I’m also available for brand consultancy, at any stage of product development.

I’ve worked with a range of companies, from the smallest set-ups to major international names.

About Will

Will Howard

Will’s background is in languages and linguistics, but his love of design and passion for communication drew him to work in new media.

He has spent the last 15 years creating fantastic looking websites and consulting on all aspects of web development, branding and social media.

Web Design & Development

Will designs, develops and maintains websites for a range of clients, from luxury lifestyle sites to e-commerce sites for premium beauty brands, interiors companies, hotels, restaurants and much more.

Whether you need a website created from scratch or your existing one could do with a makeover or added functionality, Will can create a site that meets your specific needs and budget.

Will creates sites that look fabulous and are compatible across all the key browsing platforms (in truth, his perfectionism when it comes to cross-browser testing borders on the obsessive).

Will uses responsive web design, ensuring your site will look fantastic whatever platform or device it’s viewed on.

Blog set up and design

Whatever the size of your business, Will can set you up with a simple, stylish looking blog that you can easily update and maintain yourself (or, if you prefer, we can do that for you, working your social media presences, too).

Social Media set up and consultancy

Will creates social media pages that truly reflect a company’s USP and voice, and which ensure clean, consistent branding.

He also advises on social media strategy and, with Jenni, can come up with original, exciting ways of promoting your company through social media.

Everything we do is tailored to meet your individual needs, aims and budget.

Web troubleshooting

Got a web glitch?

Something not working on your site in the way you’d like it to?

Will can help you out if you’re in a fix!

Brand consultancy

With Jenni, Will consults on brand identity and online strategy.

Will frequently works with clients in generating original, creative ways to promote their business in fresh, exciting and effective ways.

Logo design

Will designs logos for new companies and those who want to freshen-up and modernise their brand identity.

For example, Will created a new logo for the 2012 rebranding of Wizard Publicity (as well as designing the agency’s new website).


National newspapers Jenni has written for include:

  • The Daily Mail‘s Femail section
  • The Daily Telegraph‘s Style pages
  • The Daily Telegraph Saturday Magazine
  • The Sunday Times Style magazine
  • The Saturday Express Magazine

Magazines she has written for include:

  • Elle
  • Elle Vitality (health and wellbeing supplements)
  • Cosmopolitan
  • Vogue
  • Marie Claire
  • Marie Claire Health & Beauty
  • Health & Fitness
  • HN The Harvey Nichols Magazine
  • Sainsbury’s Magazine
  • Sainsbury’s Fresh Ideas
  • Boots Health & Beauty Magazine
  • The London Magazine
  • Slimming World
  • With Kids
  • Tesco Magazine
  • Woman’s Journal
  • Baby London, Hampshire & Surrey Magazines
  • Heathrow Traveller
  • Chewton Glen Magazine

Online destinations Jenni has worked with include:

  • Boden
  • Mums Net
  • My Beauty Emporium
  • The Beauty Shortlist
  • Forbes Style
  • Bespoke Interiors
  • Suburban Turban (the new Blog)
  • Tesco Magazine (online magazine)
  • Omorovicza (website)
  • Cowshed (website)
  • Dr Sebagh (website)
  • Mum Knows Best
  • Baby London, Hampshire and Surrey (online magazines)

Copywriting clients have included:

  • Toni & Guy (working on packaging copy for the label.m professional haircare range)
  • Vaishaly (working with facialist Vaishaly and her cosmetic chemist to create copy for the signature product range, packaging and leaflets)
  • NuBo (working on packaging copy for this premium skincare range)
  • Cowshed (including press materials, straplines and copy for the website)
  • Crabtree & Evelyn (copy for in-house and in-store purposes)
  • Charles Worthington (a media pack to relaunch a new range)
  • E45 (media packs and seasonal booklets, used for PR, on-line and consumer purposes)
  • Dr Hauschka
  • Olay
  • Oral-B
  • Hugo Boss
  • Lacoste
  • Tesco
  • Omorovicza
  • Dr Sebagh
  • Suburban Turban
  • Bespoke Interiors
  • Dr Helen Robertshaw MBBS FRCP

Websites Will has designed include:

Let’s talk!

Whatever your needs and budget and whatever the size of your project, we’d LOVE to talk about how we could work with you!

Oh yes, why ‘Kappakoi’?

This is Will’s mash-up of two Japanese words (he lived in Japan for a couple of years): Kappa (water sprite) and Koi (as in the fish).

A bit mad, but it stuck!

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