Beauty, health, fitness and lifestyle copywriting and online consultancy

Welcome to Kappakoi! We’re a small, friendly and super-creative communications consultancy specialising in beauty, fashion, interiors, travel, food and lifestyle.

Copywriting and social media

Jenni Baden Howard

Jenni Baden Howard is a freelance beauty, health, fitness and lifestyle writer who contributes to a range of glossies and online.

She has written for a wide range of UK magazines and national newspapers including ELLE; Cosmopolitan; Marie Claire; Marie Claire Health & Beauty; Health & Fitness; The Telegraph; The Daily Mail; Saturday Express Magazine and Saturday Telegraph, amongst others.

Jenni has also written widely for in-store magazines including Boots Health & Beauty, Sainsbury’s Magazine; Harvey Nichols Magazine; Heathrow Traveller and The London Magazine.

As well as writing beauty, health, fitness and lifestyle features, Jenni has interviewed a wide range of celebrities and industry insiders from Penelope Cruz to Donna Karan for titles such as Health & Fitness and The Telegraph.

Online, she edited the popular beauty and lifestyle blog nonstopmama for several years whilst guest blogging on beauty and style for companies including Boden; The Beauty Shortlist; Tesco Living and Sunuva, amongst others.

Jenni has worked on special social media projects with brands including Merci Maman (as the judge of a Pinterest fashion competition), Tesco (she was asked to be on the judging panel for the first Tesco Beauty Awards).

She has also co-hosted successful Twitter Parties with the Handpicked Future digital network for brands including Boots.

She has been commissioned to write sponsored online content and has managed giveaways and promotions with a wide range of beauty, fashion, fitness, wellbeing and lifestyle brands including Marks & Spencer; Mama Mio; Bliss SPA; Reebok; Caudelie; Zaggora; BabyZEN; NEOM Luxury Organics; Merci Maman; Balance Me; Innocent Drinks; The Sanctuary Spa; FittaMamma; Aromatherapy Associates; Body Control Pilates; Olly M; SPEEDO; The Ideal Home Show; StorkSak; Pink Lining, The Watch Hut; LEGO, Tangle Teezer; Nintendo; Maybelline New York; Evans and Lidl.

Jenni also offers consultancy and manages social media for a range of beauty, fashion and lifestyle brands.

Commercial website copy

As well as her magazine, newspaper and online work, Jenni works closely with brands (from the smallest start-ups to international names, see Clients) on website copy, including e-commerce sites (for Cowshed spas and skincare, for example).

Press releases and media packs

Jenni also offers copywriting for PR agencies and individual brands, from one-off press releases and special projects to full media packs. She has also written special promotional materials for companies including Dr Hauschka; E45; Olay; Oral-B, Hugo Boss and Lacoste. 

Product Packaging Copy

Jenni has worked on product names, in-store copy and packaging copy with companies including Vaishaly, Toni & Guy; NuBO, Charles Worthington; Dr Sebagh and Omorovicza, amongst others (more examples in Clients).

Web design, consultancy and marketing

Will Howard

Will has spent the last 15 years creating websites for a wide range of beauty, health, style, interiors and lifestyle brands.

He also consults on all aspects of web development and marketing, online branding and social media strategy.

Web design and development

Will designs, develops and maintains websites for a range of clients, from luxury lifestyle sites to e-commerce sites for premium beauty brands, interiors companies, hotels, restaurants and more.

Whether you need a website created from scratch or your existing one needs a makeover or added functionality (perhaps you want to add e-commerce), Will can create a site that meets your specific needs and budget.

He also offers in-depth website evaluation and consultancy, helping companies large and small to take their online presences to the next level.

Social media set up and consultancy

Will works with Jenni in providing consultancy to brands large and small on social media strategy.

Everything we do is tailored to meet your individual needs, aims and budget.

Brand consultancy

Will offers consultancy on online brand identity marketing strategy.

Companies and brands which Will has worked with on website design, consultancy or online marketing strategy include Dr Sebagh; Wizard Publicity; Bespoke Interiors; Louise Galvin; Abahna; Amanda Lacey; Flavour Research; nonstopmama; Sarum College; Stets College; Hotel Felix; Cheese & Alfie’s; The Spa PR Company; Emma Forbes; Grange Hotel and Coffee And Cream, amongst others.


National newspapers Jenni has written for include:

  • The Daily Mail‘s Femail section
  • The Telegraph‘s Style pages
  • The Telegraph Saturday Magazine
  • The Sunday Times Style magazine
  • The Saturday Express Magazine

Magazines she has written for include:

  • Elle
  • Cosmopolitan
  • Vogue
  • Marie Claire
  • Marie Claire Health & Beauty
  • Health & Fitness
  • HN The Harvey Nichols Magazine
  • Sainsbury’s Magazine
  • Sainsbury’s Fresh Ideas
  • Boots Health & Beauty Magazine
  • The London Magazine
  • Slimming World
  • With Kids
  • Tesco Magazine
  • Woman’s Journal
  • Baby London, Hampshire & Surrey Magazines
  • Heathrow Traveller
  • Chewton Glen Magazine
  • New Forest Exclusive Magazine
  • BH Luxury Magazine

Online destinations Jenni has worked with include:

  • Boden
  • Tesco
  • Cowshed
  • Vaishaly
  • Omorovicza (website)
  • Mums Net
  • My Beauty Emporium
  • The Beauty Shortlist
  • Merci Maman
  • Bespoke Interiors
  • Suburban Turban
  • Dr Sebagh
  • Mum Knows Best
  • Baby London, Hampshire and Surrey

Copywriting clients have included:

  • Toni & Guy (working on packaging copy for the label.m professional haircare range)
  • Vaishaly (working with facialist Vaishaly and her cosmetic chemist to create copy for the signature product range, packaging and leaflets)
  • NuBo (working on packaging copy for this premium skincare range)
  • Cowshed (including press materials, straplines and copy for the website)
  • Crabtree & Evelyn (copy for in-house and in-store purposes)
  • Charles Worthington (a media pack to relaunch a new range)
  • E45 (media packs and seasonal booklets, used for PR, on-line and consumer purposes)
  • Dr Hauschka
  • Olay
  • Oral-B
  • Hugo Boss
  • Lacoste
  • Tesco
  • Omorovicza
  • Dr Sebagh
  • Suburban Turban
  • Bespoke Interiors

Websites Will has designed include:

Contact us!

Connect with Jenni on Twitter, Facebook, Pinterest Instagram and LinkedIn!


Why ‘Kappakoi’?

It’s a mash-up of two Japanese words (Will lived in Japan for a couple of years): Kappa (water sprite) and Koi (the fish).

A bit mad, but it stuck!

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