After working on staff at magazines including British ELLE and Cosmopolitan, Jenni Baden Howard pursued a freelance writing career, contributing to numerous national glossies, newspapers and weekend supplements including The Daily Mail's Femail pages, The Sunday Times Style magazine and Marie Claire Health & Beauty. She was beauty writer for The Daily Telegraph's twice-weekly Style section for six years, whilst also writing for titles such as HN The Harvey Nichols Magazine, Boots Health & Beauty Magazine and With Kids. She continues to freelance for a range of magazines, including Baby London (launching February 2010), and edits the new website and daily blog nonstopmama.com.

Jenni co-founded the Kappakoi consultancy with Will Howard, a freelance website designer and developer whose most recent projects include forbesstyle.com, nonstopmama.com and wizardpr.com.

Jenni offers a full copywriting service for both PR agencies and brands, specialising in beauty, health and well-being, lifestyle, home and family. Copywriting clients have ranged from international brands including Olay, Toni & Guy, Charles Worthington and Oral-B to niche names such as Vaishaly, Cowshed and NuBo.

In addition to writing press releases, media tool kits and point-of-sale materials, Jenni has created straplines, slogans and product packaging.

For more on who we work with, see our clients, or read samples of Jenni's copy.