After working on staff at magazines including British ELLE and Cosmopolitan, Jenni Baden Howard pursued a freelance writing career, contributing to numerous national glossies, newspapers and weekend supplements including The Daily Mail's Femail pages, The Sunday Times Style magazine and Marie Claire Health & Beauty. She was beauty writer for The Daily Telegraph's twice-weekly Style section for six years, whilst also writing for titles including HN The Harvey Nichols Magazine, Boots Health & Beauty Magazine, Woman's Journal, With Kids and Sainsbury's Fresh Ideas, amongst others.

Jenni co-founded the Kappakoi consultancy with Will Howard, a freelance website designer and developer whose clients include Abahna, Amanda Lacey, Coffee & Cream and Louise Galvin.

Jenni now offers a full copywriting service for both PR agencies and brands, specialising in beauty, health and well-being, lifestyle, home and family. Copywriting clients have ranged from big international brands including Hugo Boss, Olay and Crabtree & Evelyn to niche names such as Vaishaly and Cowshed.

In addition to writing press releases, media packs and point-of-sale materials, Jenni has created straplines, slogans and product packaging.

For more on who we work with, see our clients page, or read samples of Jenni's copy.